For Immediate Release: June 23, 2019
America’s Best Cleaners Affiliates Take it to the Next Level at the Clean Show 2019
June 23, 2019: Dry cleaners all over the globe descended upon New Orleans, Louisiana during the closing days of June 2019 for the latest, greatest iteration of the industry’s biggest event – the Clean Show. It’s the world’s largest exposition of laundering, dry cleaning, and textile care services, supplies, and equipment, and the best and brightest in the business attend to soak up new knowledge and grow their networks. It can be overwhelming for those without a plan, and the uninitiated can easily get lost in the shuffle. Fortunately, America’s Best Cleaners educates and prepares their Affiliates so they’re in a position to take full advantage of their time at the Clean Show and wring every last drop of equity out of the event. It also goes without saying that the invite-only ABC Power Breakfast, which takes place during the big event, is one of the most talked about Clean Show gatherings of the year.
ABC Affiliate preparation started long before the Clean Show actually took place. Six weeks prior to the Clean Show, ABC provided invaluable webinars, coaching calls, and a user-friendly planning guide to their Affiliates, so each team would be able to maximize the value of the show beyond the obligatory equipment shopping. Broken out, the training included networking mapping and planning, a comprehensive outlining of new and unique products, holistic marketing messaging and communication, social campaigning at the event, and much more. Furthermore, ABC assigned specific themes to each day at the Clean Show and had prescheduled ABC-only group events with their partner vendors. Extensive recapping and strategizing will continue to take place for weeks after the Clean Show itself wraps. All that preparation, processing, and assistance in execution defies having a dollar value attached to it. It’s yet another reason being an ABC Affiliate sets a dry cleaner up for tremendous success both at the Clean Show and in the industry as a whole.
The America’s Best Cleaners Power Breakfast itself took place on June 21st, at the famed Brennan’s Restaurant. Bright-eyed and ready to bask in the glow of the Clean Show and in the company of their fellow dry cleaners, ABC Affiliates and strengthened their bonds over the course of several hours. It served not only as a way to chart personal and professional growth, but to rally the organization as a whole and build morale during the show.
Catherine McCann, ABC Partner, had high hopes regarding what the Affiliates would get out of both the Power Breakfast and the Clean Show. “We hope our Affiliates will grow established relationships with vendors and peers, focus on expanding their contact networks, be open to new ideas in automation, and to broaden their service offering by finding new and unique products and services.”
Christopher White, ABC Partner and Executive Director, echoed Ms. McCann’s sentiments. “Catherine and I always look to Clean as a keystone event to aid our affiliates in meeting their planned goals and as a pivot point to look to new opportunities and revenue channels. No other event allows us to provide a one-stop shop for decision making and retooling.”
There were over 15 America’s Best Cleaners Affiliates in attendance at the Clean Show 2019, and each one of them benefitted greatly from the training and preparation provided to them by the ABC organization. **insert two Affiliate quotes here**
America’s Best Cleaners would like to offer special thanks to Ryan Luetzow of Leutzow Industries and Dr. Stephen Travers and Richard Fitzpatrick of Kreussler for their support and programming contributions at the Affiliate Power Breakfast. Further thanks to Select Risk, BeCreative360, and Sankosha for their continued support of the ABC Affiliation.
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America’s Best Cleaners is a certification agency and an industry leading team of consultants who assist owners, managers, and team members to realize their full potential while striving for continued personal and professional success. For more information on America’s Best Cleaners and its affiliates, visit https://www.americasbestcleaners.com
Contact: Catherine McCann
Partner, Director of Operations
America’s Best Cleaners
(415) 857-BEST (2378)
Contact: Christopher White
Partner, Executive Director
America’s Best Cleaners
(415) 857-BEST (2378)