For Immediate Release: April 9, 2020
Media Contact: Chris White, Executive Director
(415) 413-8383 email@example.com
America’s Best Cleaners Cares for Those Who Care for Fashion During COVID-19 Crisis
NEW YORK –America’s Best CleanersTM (ABC) was founded 20 years ago with the purpose to support its Affiliates and other industry members in realizing their full potential while striving for personal and professional success. Since then, the group’s leadership has guided the drycleaning industry through changes in legislation, new technologies, transformations in fashion trends, and economic ups and downs with the information, tools, and advice needed to succeed. Today, businesses and communities are facing an event that is unprecedented in our lifetimes, and one that is poised to forever change the small businesses and drycleaners operate. The experts at ABC are committed to providing leadership and guidance to its Affiliates as they navigate the COVID-19 crisis.
When the Executive Team at ABC recognized the potential impact of the pandemic, they swung into action, not only providing immediate financial relief to their members through the suspension of Affiliate dues for the month of April, but also by implementing practices and tools that support the dissemination of critical information. Namely:
- Live weekly Zoom calls on Tuesdays, dedicated to allowing Affiliates to share their current challenges and to get support and advice on their immediate business survival needs – from contingency planning and business continuity, to navigating federal, state, and local emergency funding and grant opportunities and other pressing topics.
- A second live weekly call on Thursdays was added to focused on marketing and on how to plan, create, and deploy relevant messaging to the public and our teams.
- Guidance and planning to help Affiliates engage with their communities in implementing mask and gown production programs.
- Outreach with the group’s vendor partners to maintain essential communications, supply chain security, and service support.
In addition, ABC has established a COVID-19 information hub on the organization’s Google Drive, where teams are aggregating pertinent and curated information, sourced through reliable partners and government agencies. Topics covered include health and safety practices for employees and customers, and processes and technologies for safely dealing with viruses. Access to, and recordings of, all weekly live calls are available through the COVID-19 hub.
One of the biggest challenges of the COVID-19 crisis thus far has been the postponement of the highly anticipated ABC Spring Affiliate Meeting, scheduled for April 1st and hosted by Affiliate Puritan Cleaners. The meeting will be rescheduled for later in the year once the curve has flattened. The safety of every ABC Affiliate is paramount, so postponing the meeting was a difficult but necessary decision. In the meantime, ABC has continued to throw its full weight behind their Affiliates, business partners, and the dry cleaning industry as a whole.
ABC’s corporate structure has allowed it to be responsive and agile in identifying and addressing the needs of its Affiliates. Leadership is continually assessing national, regional, and state changes and providing marketing-leading guidance and direction in forecasting what the future of the drycleaning industry will look like: strategizing and executing on new business opportunities; and working with individual owners and managers to structure their organizations to face the new normal. ABC is also leveraging its unmatched vendor partnerships to proactively address how they can better serve its Affiliates as their business models inevitably change. The ABC Executive team is committed to remaining accessible to its Affiliates and is making themselves available to help with individual needs, whether that be program development, advice on identifying and applying for financial relief, or for moral coaching.
“ABC is committed to standing by our members and the greater drycleaning industry as we all navigate this new challenge,” says Chris White, ABC’s Partner and Executive Director. “We’re confident that our Affiliates will be the ones who come out the other side ready to face the new normal when the crisis has passed.”
Since 2020, ABC has set the standard for leadership and excellence in the drycleaning industry by helping its Affiliates succeed regardless of the economic and social changes they’ve faced. As the current global health crisis is reshaping businesses in ways we’ve never seen before, ABC remains committed to providing the guidance and expertise its Affiliates have come to trust.
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About America’s Best Cleaners:
America’s Best Cleaners™ is an independent certification organization for the dry cleaning industry, dedicated to the continued excellence of the dry-cleaning industry. To that end, America’s Best Cleaners™ has devised and implements the toughest standards of quality in the dry cleaning industry. To assure dry-cleaning clients, designers, retailers, and manufacturers that they will receive the utmost professional care, America’s Best Cleaners’™ affiliates are inspected thoroughly and tested monthly and yearly with on-site inspections. America’s Best Cleaners™ also takes surveys of retailers and clients, secret shopping reports and we listen to you, the customer to ensure the continued quality of service for all affiliates.
America’s Best Cleaners
Phone (415) 413-8383
Mobile (917) 749-5021